As a result of Governor Evers’ announcement on Monday, May 11th, 2020, BR Diamond Suite, Inc. will begin taking in-store appointments effective Tuesday, May 12th. Our staff will continue our disinfection procedure with many enhancements to protect the safety and well being of our clients and staff.

The following are just some of the precautions we are taking and will continue to implement:
1. Supply and maintain hand sanitizer throughout our showroom, at all work stations and appointment locations.
2. Any jewelry that is tried on by our clients will be thoroughly cleaned and sanitized before being returned to our cases.
3. Door handles, appointment locations and restrooms will be sanitized after each client has visited, and they will be sanitized every two hours when not used.
4. BR Diamond Suite’s staff will maintain a 6-foot distance with our clients.
5. BR Diamond Suite will have floor markings, which will help clients maintain a 6-foot distance.
6. Pens, trays and any items used to deliver jewelry will be sanitized after each use.
7. BR Diamond Suite will continue to offer curbside delivery to clients who feel safer using that method of drop off or delivery.
8. BR Diamond Suite will hold five or fewer appointments for our clients in our showroom at a time for your protection and safety.

We are excited to serve our clients once again with the personal attention we are known for. We look forward to seeing you. If you have any questions, or would like to schedule an appointment, please call our office at your convenience at 608-274-4848.
Thank you for your continued support and for shopping locally!


BR Diamond Suite, Inc.

How to Choose Your Diamond

As Madison’s largest supplier and seller of loose diamonds, we pride ourselves with our vast selection of beautiful diamonds to choose from. We present stunning options for you to view until we find the perfect one for you!

The 4 C’s of Diamond Quality

The globally accepted method for assessing the quality of any diamond is known as the 4 C’s of diamond quality. Understanding the 4 C’s will help you make an informed choice when selecting your own diamond.


Carat Weight
Diamond weight is described in carats. Diamond weight is measured to the nearest hundredth of a carat, which is also called a point. 100 points equals (1.00) carat. 50 points equals (.50) carats, and 25 points equals (.25) carats.

A diamond’s color grade is based on the absence of body color. A diamond receiving a higher color grade will have very little body color and is visually whiter. The standard color-grading system begins with the letter “D,” and continues with increasing presence of color to the letter “Z.”

Natural diamonds are formed thousands of feet below the earth’s surface by pressure, heat and time. This extreme pressure and heat result in what are referred to as natural internal inclusions or external blemishes. These inclusions or blemishes are unique to every stone, like a “birthmark” or “fingerprint.” The clarity of a diamond is determined by the number, size, nature and position of these inclusions or blemishes.

A diamond’s cut is critical to the stone’s final beauty and value. Cut grade refers to the mathematical proportioning of the stone, and the critical angles of the facets. Refraction gives the diamond sparkle, and the better the cut, the better the light is refracted.  A diamond’s cut is rated as Excellent, Very Good, Good, Fair or Poor.
A diamond can be cut in a variety of shapes. Regardless of the shape you choose, a well-proportioned diamond will have optimal sparkle.